If you own an accounting or bookkeeping firm and you are reading this, someone sent it to you or you went looking. Either way, this is the whole offer in writing: what happens, what you get, and how to get one of the twelve places in the January cohort.
Ten years ago I had one accounting practice. Today New Wave is an eight-figure, multi-discipline firm across accounting, law, financial planning, digital marketing and insurance.
I did not get there by working harder than everyone else. Plenty of firm owners work harder than me and are stuck at the same revenue they were at three years ago, taking home less of it.
I got there by doing the same three things over and over: find the actual constraint, fix the economics underneath it, then build the thing that removes it. Every time the firm plateaued, it was one of those three.
For most of that decade, the third one was the expensive part. Building anything meant developers, budgets and six months. So we did what every firm does. We rented software. Per seat, per month, forever, for tools that fit about seventy percent of how we actually work.
Over the last year we have built AI directly into how New Wave runs. Not ChatGPT for emails. Working software, built by accountants, running on our own data.
No CTO. No dev shop. No six-figure build budget. And across New Wave Group we are on track to save $150,000 to $200,000 a year by replacing software subscriptions with tools we own outright.
We stopped renting most of our firm's software and started owning it. That is the turn.
Every firm owner I talk to is jammed on the same thing. You are at capacity. Growth means hiring. You cannot find the people, or they cost more than the work returns. So margin stays flat while you work more.
Meanwhile everyone tells you AI is coming for the profession, which is a strange thing to be frightened of when it is the most obvious tool you have ever been handed to break exactly that constraint.
Most firms have tried it. Almost none have used it to move a number. Their experiments sit in a sandbox and never touch real work.
Twelve months of group coaching for firm owners, proved in the first thirty days. You find the constraint capping your firm, build the tool or system that breaks it, prove it works, then go again. Every six weeks, for a year.
It runs in two rooms, one after the other.
Your cohort of twelve firms starts together on Monday 11 January. Five live calls, all with me, one a week:
Alongside the calls, six short foundation courses: your firm's AI use cases, packaging your services, your team, your numbers and your own time. Every call has a workbook you fill in live, so you leave with the work done, not a to-do list.
From week two you are in the Mastermind with every firm in the program. The year runs in six-week cycles: one constraint, one build, one result per cycle.
You are not starting from a blank page and you are not learning to be a developer. Empwr Studio is your firm's own build workspace, with Claude Code inside it. It learns your firm, then helps you build your own branded app, connected to your own Xero and practice manager. The Tools Vault gives you working tools to install and tailor rather than build from scratch.
Everything you build lives in your accounts, not ours. Your data stays in Australia, every connection starts read-only, and no client data goes near an AI tool until your client consent step is done. Leave, and you keep what you built.
The first reason is that we have done it. Not researched it, not interviewed people who did it. We ran the experiment inside a real firm, on real client work, under real compliance obligations. Every method in the program is one we use ourselves.
The second is that the deliverable is defined. Most coaching promises a transformation you cannot measure, which conveniently means nobody can ever say it failed. I did not want to sell that.
By your Flight Plan call you have a working tool. Not "progress". Not "clarity". A tool, and it has to pass six tests in front of the cohort:
Six yeses and your first tool counts. It is the standard I hold myself to, not just the one I hold you to.
Twelve months from your Kick-Off, and everything above comes with it: both rooms, every call, the classroom, the community, every worksheet (printable, or filled in with you by AI), Empwr Studio and the Tools Vault. You can also bring one nominated builder from your team, usually a 2IC or practice manager, into Build Collab and the community.
Your build accounts (Claude, GitHub, Vercel and Supabase) are set up in your firm's name, so you own them outright. If you want hands-on build help from our team, or private time with me, those are there too. Neither is needed for the result.
We take you through the investment on a call, once we know the program fits your firm. That way the conversation is about your numbers, not a price on a page.
For context, one tool replacing part of your subscription stack can cover a meaningful part of the year on its own, and you own the tool at the end.
You commit to twelve months from the outset. I am not interested in month to month, because firms that can bail any month never do the uncomfortable work.
But I will not hold you to a year that is not working. If after your first two months it is not giving you value, tell us in writing before your third payment and you are out. Those first two months are not refunded: they are the months where the work gets done and your first tool goes live.
High commitment, one clean exit, and a deliverable specific enough that nobody has to argue about whether it happened.
Cohort one is twelve firms. Small enough that every firm's Game Plan gets worked properly and every Flight Plan gets its moment.
Applications for January close on Friday 18 December 2026, or sooner if the twelve places go. The next cohort kicks off on Monday 22 February.
P.S. If you only remember one thing: one tool live in your firm in thirty days, held to six tests, with the rest of the year to go again. Kick-Off is Monday 11 January, and there are twelve places.