Apply · cohort one · twelve places · Kick-Off Monday 11 January 2027

Tell us where your firm is jammed.

A new cohort starts every six weeks, and each one is kept small so every firm's Game Plan gets worked properly. Cohort one is twelve accounting and bookkeeping firms, starting together on Monday 11 January. Applications for January close on Friday 18 December 2026, or sooner if the places go.

What happens next

Four steps to your Kick-Off.

The offer letter does the explaining. The calls are there to check the fit, not to pitch you.

Step 01

You apply

A short form about your firm, your team, the workflow that hurts most, and what you want back from the year.

Step 02

A call with Millie

A short call to check the fit, take you through the investment and answer your questions. If we are not right for each other, we will say so.

Step 03

Thirty minutes with Reuben

If it looks right for both of us, a half-hour with Reuben on your firm and what you want to build first.

Step 04

Enrol and Kick-Off

You get your Kick-Off invite and the Gameplan Focusser to bring on 11 January. One tool live in your firm by day thirty.

The application

Apply for the January cohort.

Takes about five minutes. Be honest about the constraint. It is the thing we will build against.

What we look for

The four things that predict a strong first thirty days.

We are not looking for technical skill. We are looking for the conditions that let a firm actually finish.

01

A real workflow

Something in your firm that is repetitive, painful and worth fixing. Pain is the best specification.

02

Willingness to build

You do not need to code, but you do need to get hands on. This is done with you, not for you.

03

Authority over data

You can connect Xero and your practice manager. Without real data there is no real tool.

04

Time in the first five weeks

The Monday calls plus three to four hours a week of building. If the next five weeks are chaos, take the February cohort instead.

Before you apply

Fair questions.

Love it or Leave it. You commit to twelve months, but if after your first two months it is not giving you value, tell us in writing before your third payment and you are out. The first two months are not refunded: they are where the work gets done and your first tool goes live.

No. Applying is free. The short call with Millie is how we make sure the room stays the right fit for everyone in it.

We will offer you the next cohort. A new one starts every six weeks, and the next Kick-Off is Monday 22 February 2027.

Yes. You can bring one nominated builder, usually a 2IC or practice manager, into the Build Collab calls and the community.