The program

Twelve months, laid out.

Five weeks in a small cohort, then the rest of the year in the Mastermind with every firm in the program. Every call, every course and every worksheet, in the order you meet them.

12Months from Kick-Off
5Launchpad calls
5Collab calls a week
1Build-along every Friday
6Week cycles
18Roadmap courses
16Worksheets
2Intensives a year
Launchpad · weeks 1 to 5 Mastermind · week 2 to month 12
Launchpad · weeks 1 to 5

Thirty days to your first tool.

Five live Monday calls with Reuben, the same for every firm in your cohort. Every call is also the workbook: you fill it in live and leave with the work done. It ends with the Day-30 Showcase, where your first tool is checked against six tests.

Week01

Kick-Off

Mission 30
  • Let's get familiar: your firm, your divisions, the one job to get off your deskWorksheet
  • Mission 30: one tool live in your firm in thirty days, and the Day-30 StandardLive
  • The Five Ones for firms: one division, one package, one workflow, one tool, one metricLive
  • Future Planner: twelve months of money, meaning and freedomWorksheet
  • The Capacity Ladder: where your firm is, and the next rungWorksheet
  • Your setup portal and Empwr Studio, opened togetherLive
Monday 11:00 · 90 minKick-Off with your cohortReuben
You leave withYour mission declared, your accounts set up, your Future Planner
Week02

Game Plan

Mastermind opens
  • Game Plan Focusser: your vision in twelve months, your milestone in ninety days, three obstaclesWorksheet
  • The Empwr Focus Finder: rate eighteen statements, and every red becomes a trainingWorksheet
  • Your Mastermind access, the collab calls and the communityLive
  • Quick win one: a simple message to your client list and dormant clientsWorksheet
  • Quick win two: the Price Lifter on your annual package rolloverWorksheet
Monday 11:00 · 60 minGame Plan callReuben
You leave withYour Game Plan and your own list of trainings
Weeks03-04

Velocity

Two calls
  • Traffic Light: clarity, movement and action on each projectWorksheet
  • Project Accelerator: progress, next step, where you are stuck, three actionsWorksheet
  • Focus Area Finder: the one question, ready for any collab callWorksheet
  • Week three target: your first build live, installed from the Tools Vault or built in StudioBuild
  • Week four target: a real person on your team using it on real work, with the client consent step doneBuild
Mondays 11:00 · 60 minVelocity #1 and #2Reuben
You leave withA tool live in your firm and your team using it
Week05

Flight Plan and the Day-30 Showcase

Day-30 Standard
  • Your tool, shown against the six tests: deployed, real data, one complete workflow, secure, used in anger, measuredLive
  • Momentum Snapshot: past wins, the present, the futureWorksheet
  • Action Reply: what worked, what didn't, next time, what you commit toWorksheet
  • Compass and Money and Meaning: your year, your next rung on the Capacity LadderWorksheet
  • 6-Week Project Filter: your first full cycle, plannedWorksheet
Monday 13:30 · 60 minFlight Plan and Day-30 ShowcaseReuben
You leave withYour first tool counted, and your first six-week cycle planned

The six foundation courses

Watched alongside the calls
  • Get Started Here. Your build stack accounts, your upcoming calls, and the trainings to watch first.Click here first
  • Define Your Firm's AI Use Cases. Where the hours go in compliance, bookkeeping, advisory and admin, and what you need in place before you build.Build
  • Package Your Services. Turn your services into AI-leveraged packages with the price agreed up front.Run
  • Build Your Dream Team. Team pods for an AI-first firm, and the roles AI now fills.Run
  • Gain Financial Clarity. Margin by division, and what to reinvest in builds.Run
  • Get Your Time Back. An activity audit of your own week, and what to hand to people or to AI.Run
The Mastermind · week 2 to month 12

The same week, every week.

From your Game Plan call you are in the Mastermind with every firm in the program. The year runs in six-week cycles: one constraint, one build, one result per cycle, planned on a Friday and reviewed at the end.

Your week

Brisbane time
  • MonWeek N of 6 reminder, and your Launchpad call while you are in it
  • TueFirm Collab with Reuben, 11:00. Build Collab with Ana, 15:00
  • WedFirm Collab with Reuben, 13:30
  • ThuFirm Collab with Reuben, 11:00. Build Collab with Ana, 13:30
  • FriLive build-along, 09:00, ninety minutes. One theme a month, four builds

Firm Collab covers running the firm. Build Collab covers your tools, your data connections and your AI. Send your question ahead on the Focus Area Finder and it goes first, even if you cannot make it. Calls that land on a Queensland public holiday move or take the week off.

Your cycle

Every six weeks
  • The 6 Week Game Plan, a Friday session that resets the whole roomWeek 6 Friday
  • Pick the constraint, plan the build, set your trainings with the Focus FinderWeek 1
  • Build, ship and get the team using it, with the collab calls behind youWeeks 1 to 5
  • Review what moved, then plan the next cycleWeek 6

Each month also has a theme, a short kick-off video from Reuben, Monthly Wins, and a leaderboard. The most engaged member and the best win each month get a 1:1 with Reuben.

The roadmap

Eighteen courses across three pillars.

You do not watch them in order. The Focus Finder tells you which ones your firm needs now, and they land in your own list of trainings. Every course opens with a short "watch this first", and every lesson has its worksheet. Start-tier courses are open from your first cycle; Scale-tier courses open through 2027.

Build Your AI stack

B1 to B6
  • B1 The Firm AI Foundations. The AI landscape, your firm's tool stack, your AI gold mine, privacy and security.Start
  • B2 The Build Stack Setup. The setup portal step by step: your workspace, GitHub, Supabase, Vercel and Claude Code.Start
  • B3 Connecting Your Firm's Data. Your practice manager, Xero and Ignition, connected read-only first.Start
  • B4 The Baseline Tools Vault. Install and tailor working tools from the Tools Vault.Start
  • B5 Build Your Own Tools. Claude Code projects, Skills, agents and connections, and shipping client-facing apps.Scale
  • B6 Security, Compliance and Governance. AML, client consent before data reaches an AI tool, data residency, signing, and who owns what.Scale

Run The AI-first firm

R1 to R6
  • R1 The Owner Time Optimiser. Buy back your time: your activity audit, drains and gains.Start
  • R2 The Scalable Package Strategy. Productise compliance and advisory, price agreed up front, and the annual package rollover.Start
  • R3 The Delivery Designer. A five-call client onboarding, client communication, and SOPs written and explained with AI.Start
  • R4 The AI-First Firm System. The Five Ones, the firm's AI operating system, and the routine that keeps it running.Start
  • R5 The AI-Powered Dream Team. Pods, offshore plus AI, progression maps, hiring, onboarding and training.Scale
  • R6 The Firm Profit Playbook. Margin by division, raising prices, letting go of unprofitable clients, and choosing your cash cow.Scale

Grow Clients, team and profit

G1 to G6
  • G1 The Market and Message Strategy. Your niche, your industry verticals, trust and proof, and a testimonial system.Start
  • G2 The Firm Offer. An advisory offer built on promise, belief, risk, scarcity and price.Start
  • G3 The 2-Call Sales Process. A thirty-minute discovery call, then the proposal within the week.Start
  • G4 Lead Nurture and Pipeline. Pipeline stages, nurture flows, and tracking every lead to signed.Start
  • G5 The Organic Content Strategy. Podcast, LinkedIn, Reels and carousels on a weekly rhythm.Scale
  • G6 The Yearly Planner. A seasonal rhythm for the year: EOFY, tax planning season and Christmas.Scale

Also in the classroom

Grows every week
  • Start Here. How the Mastermind works, how to get help, and your tech stack.Week 2
  • The Tools Vault course. One lesson per tool: install it, tailor it, put it live.Growing
  • Weekly call recordings. Every collab call and build-along, filed by month and date.Every call
  • Hot Seats. Monthly sessions with a guest expert or a member firm, filed into the matching course.After your Flight Plan
  • Intensive recaps. The replays from each in-person Intensive.June and November
How you work through it

Every worksheet, three ways.

01

Print it

Every worksheet as a printable PDF, filled in by hand on the call.

02

Fill it with AI

AI asks the worksheet's questions one at a time, pushes back on vague answers, never makes one up, and hands back the completed worksheet, saved to your firm's record.

03

Review it with AI

Check a finished worksheet against the training's standard, with the two weakest answers named and how to fix them.

Firm information only. The worksheet builder refuses client names, TFNs and anything that identifies a client, and your answers stay in Australia.

Empwr Studio

Where you build
  • Your firm's own build workspace, with Claude Code inside itYour accounts
  • It learns your firm, then builds your own branded appYour app
  • Working tools from the Tools Vault, installed and tailoredYour tools
  • Data stays in Australia, connections start read-onlyYour data
  • Leave, and you keep everything you builtYours to keep

The Intensives

June and November
  • Two days in person, twice a yearIn the room
  • Roundtables on each firm's biggest constraintDay one
  • Panels, mentor tables and a guest keynoteDay one
  • Your Flight Plan for the next half of the yearDay two
  • Replays become a recap courseAfterwards
Cohort one · twelve places · Kick-Off Monday 11 January 2027

Ready to build the firm and the tools?

A new cohort starts every six weeks. Applying takes about five minutes, then a short call with Millie to check the fit.

Apply for January → Back to the home page